the asa Brand Manual

Overview
the asa has conducted a brand revitalisation project where the asa brand has been defined and designed to take the asa forward. This has led to a re-energising of the asa brand via a compelling new definition of who we are and what we do, along with a new brand identity based of the name the asa, role and values.

The brand manual provides a comprehensive overview of the asa brand strategy detailing the asa's stakeholder map and brand model including its brand attributes, promise, personality, source of authority and brand essence. it also provides a comprehensive overview of the new corporate identity and how the logo can and can not be used.

The manual is available for download,  CLICK HERE.

Use of the asa logo
To ensure consistency and adherence to the identity guidelines, those wishing to use the asa logo must request and complete a logo request and approval form. This is to ensure that the logo is only used by organisations who have a rights to use it, that the correct format of logo is used and its use, in accordance with these guidelines, is checked and approved.

To request the logo request and approval form please email marketing@swimming.org

CLICK HERE to view the brand announcement story.